Tuesday, May 08, 2007

Technology Typology Test

No, this isn't another Blogthings quiz, and you won't get a neat little snippet of code to post on MySpace. But you may find the results interesting.

The Pew Internet & American Life Project just released a new report on how people use information and communication technology--cell phones, the internet, various gadgets, etc.--and their attitudes toward these things. They surveyed a variety of people and classified the respondents into various groups based on what they used and how they felt about it. Then, based on the results, they created a Technology Typology Test, which you can take to see which category you fit into.

As for me? According to the quiz, I am a technology omnivore, along with 8% of the US population. I pasted in the full description below. Interestingly, I don't quite fit the norm for a technology omnivore: I'm too old and too female :-)

So what type of technology user are you?

Basic Description
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.

Defining Characteristics
You might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs. Omnivores are particularly active in dealing with video content. Most have video or digital cameras, and most have tried watching TV on a non-television device, such as a laptop or a cell phone.

Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.

Who They Are
They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.

No comments: